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FEELM Air: World’s thinnest ceramic coil vape pod solution.
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FEELM Taste Evaluation Model 2.0
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Frank Han, president of FEELM.
The global vaping market size has grown from US$9.2-14.7 billion in 2021, with approximately 40 million vapers around the world (Source: ECigIntelligence). As one of the fastest-growing industry, it has undergone a series of technological innovations in the past decade, and one of the major milestones in the global vaping industry is the revolution of ceramic coil.
Ceramic Coil Revolution
Traditional vapes started with cotton coils, which produce relatively large aerosol particles, leading to inefficient deposition of inhaled particles in the lungs, hence low nicotine delivery and satisfaction. Soft cotton coils are unable to form a stable structure, hence a high leakage rate and unpleasant burnt taste. Uneven heating of cotton coils could also cause a weak flavor consistency, so that vaping experience will fade gradually.
Since the successful development of its first ceramic coil in 2016, FEELM, the flagship atomization tech brand belonging to SMOORE, has a significant impact on the research and manufacturing of closed vaping products, leading a sensory revolution of ceramic coil.
FEELM is a first-class quality pod system solution based on the world’s leading ceramic coil heating technology. Combing with flavor reproduction technology and innovative electronics technology and structure design, FEELM brings ultimate sensation and premium vaping experience to global vapers.
By virtue of its innovative atomization solution, FEELM largely enhanced harm reduction with accurate heating tempera nd pure taste till the last puff. More importantly, it effectively addresses the industry’s pain points of leakage and dry hit.
Commitment to Ultimate Sensation
In partnership with world’s leading tobacco companies and vape brands, FEELM conducted extensive researches on consumer taste preferences around the world. Consequently, in December 2020, FEELM introduced the world’s first Taste Evaluation Model, establishing a scientific system to evaluate vaping experience.
Furthermore, FEELM built up a group of sensory evaluation experts with solid backgrounds in tobacco science and sensory evaluation experience in vaping. Additionally, it en-gaged over 60 trained sensory evaluators in new product developments.
In 2022, FEELM sensory evaluation team further developed the model. Now, the second generation of FEELM Taste Evaluation Model is composed of 5 dimensions, namely Aroma, Vapor Property, Impact, Taste/Mouthfeel, and Aftertaste, with 65 specific indexes.
Based on the new model, FEELM sensory evaluation team made a series of sensory evaluation, and discovered 8 key mouthfeel dimensions for vaping experience. They are: Vapor Volume, Aroma Character, Aroma Richness, Malodor, Sweet-ness, Aftertaste, Coolness, and Throat Hit.
Sensory Revolution
On January 18, 2022, the world’s thin-nest ceramic coil vape pod solution, with a record-breaking slimness of 7.8mm - FEELM Air debuted in London, in a bid to reshape the sensory experience brought by ceramic coils.
“FEELM Air performs much better in eight key dimensions in terms of mouth-feel, and has achieved a comprehensive improvement in vaping experience,” as Cherry Yuan, Chief Sensory Officer of SMOORE demonstrated at FEELM 2022 New Technology Launch Event.
The comprehensive improvement in vaping experience are attributed to the new generation of Ceramic Coil. The Ultra-slim Bionic Film Ceramic Coil has world’s first 7-layer composite heating film, with each layer leading to a correspondingly enhanced functionality, thereby comprehensively improving the performance of the new ceramic coil.
In terms of film-forming, the new bionic ceramic coil leverages Nanoscale Vacuumed Film-forming Technique to make the heating film distributed more evenly, for accurate temperature distribution. As for structure, it features a microporous bionic structure and super-absorbent material, to provide smooth ventilation as well as strong leakage-proof performance.
“FEELM Air is an outcome of cross-disciplinary research, and a revolutionary innovation to ceramic coil,” said Frank Han, President of FEELM at the opening remark. “It upgrades the current ingle-layer film to a 7-layer biotic thin film. Meanwhile, the thickness of the film is reduced from 80 micrometers to 2 micrometers, which is 40 times thinner than last generation.”
Committed to authentic flavor reproduction, FEELM Air employs the exclusive and patented Flavor-Lock technology, which improves average flavor release by 33%. Moreover, terraced temperature zones and multi-layered atomization of the ceramic coil allow tailored flavor release in different temperature zones. Microporous Flavor-Lock™ Layer produces aerosols in smaller particle size for consumers to taste the flavor thoroughly.
In addition to flavor reproduction, FEELM Air contributes to the holistic optimization of sensory experience. Most importantly, FEELM Air improves an overall harm reduction performance by 80%, compared with last generation. Hybrid Composites Heating Layer and the industry’s first Nanoscale Protection Layer with corrosion resistance reduce the emission of heavy metals by 78.6%; and Temperature Control Layer with thermal conductivity can reduce the emission of Aldehydes and Ketones by 80.7% due to localized over-heating, compared with last generation.
FEELM Air also features an excellent leakage-proof performance. It utilizes 2nd Generation of “Puzzle leakage-proof” technology, decreasing leakage rate by 237%, by means of capillary structure and an innovative choke valve to prevent condensation. Besides, Superabsorbent Lock Layer can effectively prevent e-liquid splashing.
Meanwhile, FEELM Air provides a brand-new interactive experience. For ex-ample, it is equipped with the world’s smallest linear motor, offering a unique “Shock-wave Mode”. It brings users delicate vibrations and joyful interactive vaping experience, so that the user can feel the resonance in every puff. The power consumption of vibrations per charge is as low as 0.06%, which is equal to only two puffs. Moreover, it adopts an integrated MEMS (Micro-electro Mechanical Systems), which functions as a reliable airflow switch, to improve the sensitivity of the device while preventing misactivation.
In terms of energy optimization, FEELM Air boasts the world’s highest energy efficiency of 1.3mg/W, by virtue of three layers of composite materials. Temperature Control Layer allows the heating film to form a proper terraced temperature zone. Nano Silver Electro Layer can reduce invalid energy consumption while Porous Thermal Resistance Layer can effectively reduce heat loss. Besides, FEELM Air has industry’s first super power management system “TOPOWER”™, which allows 10-minute charge for 8-hour vaping. In contrast to last generation, the system’s energy density is increased by 20% and battery life is increased by 30%.
Ever since the launch of the world’s first black ceramic atomization coil with metallic film in 2016, FEELM changed the whole competitive landscape. Equipped with Ultra-slim Bionic Film Ceramic Coil, FEELM Air is ready to drive another paradigm shift in the global vaping industry, leading the second sensory revolution of ultra-slim device and ceramic coil.