ROMANIA
British American Tobacco (BAT), Romania’s largest tobacco company, has completed a €175 million investment in its factory in Ploiesti.
Ram Addanki, director of Asia, Central, and Southern Europe for BAT, said, “The major component of this investment was the transformation of Romania into a center for the production of consumables for tobacco heating products for the European Union.”
The investment added 4,200 sq.m. new production space for consumables for tobacco heating products and expanded the existing cigarette production capacity. The new space amounts to about 20% of the existing area.
BAT’s Ploieşti factory is the group’s second-largest factory in the European Union. BAT has invested almost €500 million since its establishment in 1996, employing nearly 1,100 people at the factory. Most of the products manufactured in Ploiesti – tobacco consumables for glo (the company’s tobacco heating product) and cigarettes - are exported.