NEW ZEALAND
Imperial Brands is planning to close its Petone factory, putting 122 jobs at risk. The factory and its employees have entered a consultation process.
According to Kirsten Daggar-Nickson, head of corporate and legal affairs for Imperial Brands, “Globally consumer demand for our product has declined, so the proposal to close our Petone cigarette factory is necessary for the future of our business.”
She went on to say, “In markets like New Zealand, that future is next-generation products. So we’re transitioning our business, product line, and distribution channels to offer these products to smokers that want to transition to a healthier alternative, and we successfully launched an electronic cigarette MyBlu in the New Zealand market last year.” “
Every outcome for each employee will be personalized and there will be a range of different options available to them.”