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ITShub, planned to take place November 3-4, 2020 at Dortmund Exhibition Center, will not take place this year due to a worldwide rise in Covid-19 infections in recent weeks, despite a large number of exhibitor registrations and a leading-edge concept.
“The way infections have been trending over the last few weeks has unfortunately made our plans for this successful ITShub pilot considerably more difficult to achieve,” said Sabine Loos, managing director of Westfalenhallen Unternehmensgruppe GmbH.
“[ITShub] was our attempt to cater for the industry’s desire to have a platform this year for getting together and engaging in dialogue following postponement of the two flagship exhibitions in September,” said Loos referring to the rescheduling of InterTabac and InterSupply to September 16-18, 2021, again due to Covid-19 considerations. “In times when people are travelling less and communicating more online, a hybrid format seemed to us to be the most suitable way to give the industry this platform,” explained Loos. “Feeding the online part of a hybrid event with content for virtual visitors naturally requires a panoply of physical events, but the travel associated with being physically present remains a real challenge – especially for international participants – and in the end this is what led to the [ITShub] being cancelled.”
Dortmund Exhibition Center adheres to the concept of hybrid events and is currently examining the extent to which this format can be used successfully to supplement other trade fairs in future.
The focus now is on ensuring a successful international flagship line-up for InterTabac and InterSupply 2021. For further information please visit www.intertabac.com or www.intersupply.com. For booth space bookings and information, please contact Glenn Anthony John at gaj@octobermultimedia.com.