SINGAPORE
Essentra, leading global supplier of specialist filters and scientific services, has appointed Hugo Azinheira as global innovations director. Based in Essentra’s Singapore facility, Azinheira will bring 15 years of product and marketing innovation experience in the tobacco industry to the team.
Prior to joining Essentra, Azinheira was at JTI, where he spent ten years in affiliate, regional, and global functions including roles in research and development, innovation and marketing. Whilst supervising all Asia Pacific markets, he was responsible for defining and implementing the strategies for the successful turnaround of JTI’s portfolio in the region. Prior to this he worked in new product development at PMI in Switzerland.
Since December 2018, Azinheira, who holds a degree in materials engineering from Technical University of Lisboa, and a post-graduation in innovation management from Université catholique de Louvain, replaced Patrick (Paddy) Meredith’s role at the company.
Meredith, who joined Essentra in 2003, has been promoted to strategy and business development director. With over a decade of experience, he has a proven track record of managing innovation, marketing, and commercial development. He will continue to apply his knowledge of the industry to strategically grow the business globally going forwards.