Philip Morris International (PMI) reported 1.1% increase in cigarette and heated tobacco unit shipment for Q1/2019.
The company also saw shipment volume growth from each of PMI's top-five international cigarette brands; total in-market sales growth of 1.7%, driven by a 34.6% increase in heated tobacco unit in-market sales; total international market share increase by 1.0 point to 28.4%; total international heated tobacco unit market share of 2.0%, up by 0.5 points, driven by EU region at 2.1%, up by 1.3 points, Japan at 16.9%, up by 1.1 points, Russia at 3.1%, up by 2.6 points, and Korea flat at 7.3%.
"Our first-quarter results represent a promising start to the year, underpinned by a robust performance from our combustible portfolio and strong share growth from our smoke-free products, notably in Japan, Russia and across the EU. Indeed, we achieved an important milestone in the quarter, reaching more than 10 million IQOS users worldwide," said André Calantzopoulos, PMI’s c.e.o.