SWITZERLAND
Philip Morris International Inc. (PMI) recently announced that Bin Li has stepped into the new role of chief product officer (c.p.o.), effective 1 August 2019. In this position, Li will own the industrial design and manage the product development of PMI’s reduced-risk product (RRP) category.
He will build an organization that focuses on developing a superior product portfolio for today and tomorrow with risk-conscious speed and delivering quality that consumers, stakeholders and regulators trust.
“We are very happy to welcome Bin into this role, finalizing a phase of expansion in our senior leadership team that we first made public in May,” said André Calantzopoulos, PMI’s c.e.o. As c.p.o., Li will act as the authority on all matters related to innovative product development and platform technology strategy. He will be accountable for the research, development, maintenance, and manufacturing of the electronics technology pipeline while accelerating the pace of PMI’s development cycle and industrialization.
Li is an entrepreneurial leader with strong technical, product development and operations background and vast experience in product design and innovation developed within world-class consumer electronics companies, such as Harman and Philips. As a forward thinker with a passion for design and technology, he has a proven track record of success translating the voice of the customer into new product development cycles.
In his new position, Li will report to the c.e.o. as part of PMI’s senior management team (SMT).