Cecilia Kirdstrand Isaksson, director, public affairs, Swedish Match
Tobacco Asia Podcast #3:
A talk with CECILIA KIRDSTRAND ISAKSSON, director, public affairs, Swedish Match on that company’s iconic and controversial snus products, which some call the original reduced risk tobacco product. What is the product? And if it is reduced risk, why is it illegal in the EU and other markets? What is being done to clarify snus' status as a reduced risk product globally?
The Tobacco Asia podcast is brought to you in conjunction with Business Insights, the new digital platform of Messe Dortmund and their InterTabac/InterSupply events, the world’s leading and largest tobacco exhibitions, and hosted by Thomas Schmid, contributing editor at Tobacco Asia.