CHINA
TOMRA, a global leader in sensor-based sorting technology, is absolutely committed to its long-term development in China and has further strengthened its set-up in this fast-growing market.
Envisioning TOMRA’s contribution in China’s shift to sustainable development, Jacob Rognhaug, general manager at TOMRA China, says, “During China’s transformative development, more innovative technologies are needed to address the challenges of efficient use of resources, environmental protection and the provision of high-quality food. At TOMRA, we are dedicated to optimizing resource productivity with sensor-based technology, and our solutions can answer some of the main challenges that China is facing today. That’s why we have been increasing our financial investment in China while also investing a considerable amount of time in achieving a better understanding of the local market. I’m confident our technology can contribute significantly to China’s goal of sustainable development.”
TOMRA developed a comprehensive China strategy in 2015, and it includes establishing a local R&D team, setting up a local service network and strengthening local production.
In 2017, TOMRA invested in expanding its manufacturing site in Kunshan to over 11,000 sqm, strengthening the supply chain, and providing enhanced support for the local market. This resulted in better integration of the resources in its global operations. In addition, TOMRA enhanced its engineering capability in China by extending its technology center in Xiamen to support product and application development. Today, the technology center in Xiamen covers 5000 sqm, hosting about 150 employees, tripling the number of staff that were employed in 2015.
“Since we first established a branch in Xiamen in 2010, TOMRA has made great progress in China,” adds Rognhaug. “I see a bright future in which TOMRA grows together with China. The TOMRA brand is increasingly recognized in the local market, and TOMRA’s technical advantages in achieving the goal of sustainable development are welcomed as a valuable contribution.