Tobacco Asia News & Views Podcast #36
The interview discusses Rebellion Cigars, a niche company founded in the UK by Mandi and Shaun Wilkinson in 2019, covering the company’s inception, Shaun Wilkinson’s passion for cigars, and the significant challenges faced entering the exclusive cigar market. Host Thomas Schmid also picks Wilkinson’s brains about the production process in a factory in Honduras and the development of Rebellion Cigars’ unique cigar blends. Wilkinson explains the distinctive pink branding and his strategy of naming cigars after favorite rock songs, as well as the launches of a special country music-themed range for the US market and upcoming limited editions. The episode wraps with mentions of Rebellion Cigars’ global reach and its presence on various online platforms for marketing.
Link to Tobacco Asia News and Views Podcast #36
The Tobacco Asia podcast is hosted by Thomas Schmid, contributing editor at Tobacco Asia magazine, and brought to you in conjunction with Business Insights, the new digital platform of Messe Dortmund and their InterTabac/InterSupply events, the world’s leading and largest tobacco exhibitions.