US
Bespoke Cigars will change the name of its brand to Casdagli (cas-dag-lee) for the US market.
The change is due to a trademark issue with Alec Bradley, which holds the trademark for the word “bespoke” in the US market. The transition will take place by Christmas 2018. Outside the US, the cigars will continue to carry the Bespoke name.
Jeremy Casdagli, the company’s founder, said in a press release, “Our family has a rich history of trading luxury goods since the 1800s. In the search for a new brand name, I felt it was inherent to celebrate the family tradition by renaming Bespoke Cigars’ brand as Casdagli.”
The company’s logo remains nearly identical, with Casdagli replacing the word Bespoke underneath an image of the Colossus of Rhodes.