US
Imperial Brands PLC is to sell its US other tobacco products (OTP) division as it seeks to streamline the business.
The decision to sell the division, which includes roll-your-own brands, tubes, tips, and cigarette papers, is part of an ongoing review of the company’s assets. Imperial expects the disposal to simplify its portfolio in the US, allowing it to focus on driving revenue growth from core tobacco brands and next-generation products, such as e-cigarettes.
“We are clear on our strategic priorities and focus for growth and are proactively actioning capital reallocation opportunities to generate additional shareholder value,” said chief executive Alison Cooper.
Imperial has said it would continue to invest in innovations for its next-generation products, having recently launched its myblu e-vapor cigarettes in the UK and the US with plans to bring it into more markets in the next few months. In tobacco, the focus is to deliver gains in its “priority markets” and so-called growth brands, including Lambert and Butler, Gauloises, and Winston cigarettes, and Davidoff cigars.