Japan
Japan Tobacco Inc. (JT) recently announced the launch of Mevius Prestige. With fastidious attention paid to every detail, it will provide consumers with the ultimate smoking experience are sold exclusively at the duty-free stores of five airports (Narita, Haneda, Chubu, Kansai, Fukuoka) from mid-December 2015.
Thanks to the smooth taste and aroma unique to the brand, Mevius is favored by consumers not only in Japan but also in Taiwan, South Korea, Malaysia, Russia, and many other markets. In Japan, the brand has enjoyed No. 1 market share for over 30 years including under its former name Mild Seven.
As a result of their master blender’s careful attention to combining raw materials consisting of over 100 types of tobacco leaves, Mevius Prestige provides not only the original smoothness of Mevius, but also a rich and deep flavor.
The AFT filter containing microscopic longitudinal holes, makes it possible to enjoy a deep smoking experience. In addition, the ideal hardness of the filter and the refined embossment of its tip produce a comfortable feel in the mouth. Moreover, the cigarette paper has a grid-like pattern that provides sense of luxury, so that it can also be enjoyed visually.
A metallic case with a seal has been used for the package, so the Mevius flavor and aroma can be enjoyed from the moment it is opened. In addition, multiple layers of a wood-grain pattern and a carbon-like design are combined on the package, giving it a stylish look and the high-quality texture. Moreover, with the special gift box containing 10 cases, you can store the highest quality Mevius product effectively, and also enjoy the pleasure of taking it out