JAPAN
Japan Tobacco Inc. (JT) has launched two new menthol tobacco sticks, the Camel Menthol Red and Camel Menthol Yellow. The two products will gradually be available at convenience stores and select tobacco retail stores across Japan starting from July 2, 2020.
JT is also launching Ploom S 2.0, an upgraded heated tobacco device specialized for menthol.
According to JT estimates, 70% of consumers choose menthol flavors for their tobacco vapor products, and many call for a richer menthol taste.
Ploom S 2.0 comes equipped with a new heating mode, Taste Accel, which lengthens the duration of the peak heating temperature, compared to that of the current Ploom S. This allows for a balance among the freshness of menthol, rich vapor, and clear tobacco taste, making it the ideal device for menthol flavors.
Taste Accel works to enhance the full lineup of the tobacco stick flavors, including regular tobacco sticks, currently available. Moreover, the Ploom S 2.0 device has evolved to suit consumer convenience, improving its fundamental capabilities such as reducing the charging time and increasing the number of tobacco sticks one can use in a single charge.